Cool Video, or Annoyingly Effective Proof-Of-Concept Marketing?
To prove the effectivness of viral marketing, these guys created an insanely cool video that got tons of attention. I’m not exactly sure what it proved, they weren’t selling anything other than the fact that they were able to get people’s attention for a few minutes… which in the marketing world, especially online, really is a tremendous success!
Well, you can think too hard about it and get a headache, or just watch the video.
Ultimate rube goldberg machine
Cory Doctorow: 
This video documents a rube goldberg machine that spans multiple storeys of a residential house, running from room to room, with transitions that include stairwalking slinkies, a computerized magnetic chess-set, and the piece de resistance, a cellphone that calls another phone elsewhere in the house, setting off a vibration ringer that triggers the next reaction. Must be seen to be believed. Link (Thanks, Richard!)
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